Mountain Rose Herbs is committed to keeping herbal education accessible for all, so I designed and developed a website to include a new digital content library where users can search the company's vast library of educational content, videos, podcasts, recipes and more then save resources to curated sharable boards. Additionally, this website serves as a herbal community event hub, where plant lovers can discover events hosted by the brand and their vast network of allies.
Services
Client
Year
Website
Challenge
Our client needed a brand refresh to better reflect their evolving business values and appeal to a younger demographic.
In response to the dynamic shifts in their industry landscape and a desire to connect more effectively with a younger audience, our client recognized the imperative for a comprehensive brand refresh.
Driven by a commitment to remaining current, aligning with contemporary values, and resonating authentically with a dynamic audience, the refresh encompassed a holistic approach — from visual aesthetics and messaging to a profound reimagining of the overall brand experience.
Goal
We did some intense market research, refined their brand message, and created a brand new look to truly showcase their identity.
Result
The rebranded company experienced increased customer engagement, a boost in sales, and a stronger brand presence in the market.
The comprehensive initiative, extending beyond visual changes, resonated authentically with the audience, resulting in heightened engagement metrics and a tangible boost in sales. The company now stands on a more robust foundation, embodying a stronger and more compelling brand presence, setting the stage for continued success in the competitive market.
Shaping comprehensive brand narratives for enduring impact.
Shaping comprehensive brand narratives for enduring impact.
